Move to Shopify without losing what you've built.

A platform migration is one of the riskiest projects an e-commerce team takes on. Done well, it lowers costs, speeds up your team and gives you a better store. Done badly, it loses products, breaks customer accounts and wipes out years of search visibility overnight.

Startup Slang has migrated stores to Shopify from three different platforms. We moved Gallery Furniture from Salesforce Commerce Cloud to Shopify, BroBasket from WooCommerce to Shopify Plus, and Holigos from Magento to Shopify, including its subscriptions. This page explains how we approach a migration.

Platforms we migrate from

Salesforce Commerce Cloud to Shopify

Salesforce Commerce Cloud (SFCC) is powerful, but licensing and development costs are high and many changes need specialist developers. Moving to Shopify or Shopify Plus usually means lower total cost and a team that can run the store day to day. The hard parts are custom cartridges, complex promotions and personalization logic, which need to be mapped to native Shopify features, apps or custom functions. For Gallery Furniture, a Houston furniture and mattress retailer with a large catalog, we planned the move around continuity: mapping catalog, customer and URL data and redirecting legacy URLs.

WooCommerce to Shopify

WooCommerce stores often grow into a tangle of plugins, slow pages and hosting issues. BroBasket's site was slow, image-heavy and hard to navigate. We moved it to Shopify Plus, rebuilt the UI/UX with a custom flow and set up a PIM to restructure product data, categories and inventory without disrupting fulfilment.

Magento (Adobe Commerce) to Shopify

Magento 1 is end of life and Magento 2 can be expensive to maintain. Holigos' Magento site was not delivering the education its product needed. On Shopify we consolidated shopping into one category with custom tagging, shortened the home page by 60% and migrated subscriptions to a system with a customer self-service portal.

BigCommerce to Shopify

BigCommerce is a strong platform (we build on it too, see our BigCommerce agency page), but some brands prefer Shopify's app ecosystem, checkout and marketing tools. Products, variants, customers and orders map cleanly; custom fields, option sets and URL structure need careful planning. Our BigCommerce to Shopify migration guide walks through each one.

Wix to Shopify

Wix is an easy place to start selling, but growing stores often want Shopify's commerce depth and app ecosystem. Shopify's free Store Migration app imports Wix product and customer exports, while products with more than 3 options, digital products, reviews and URLs need hands-on work. Our Wix to Shopify migration guide covers each step.

Squarespace to Shopify

Squarespace suits content-led brands, but its product export leaves out images, alt text and reviews, and its blog can't be imported into Shopify directly. Our Squarespace to Shopify migration guide covers the CSV reshaping, content rebuild, redirects and domain move.

PrestaShop to Shopify

PrestaShop Classic and Hosted still power many European and agency-built stores, but Shopify's free Store Migration app does not list PrestaShop as a source. Combinations become variants, and those {id}-{rewrite}.html URLs need redirects. Our PrestaShop to Shopify migration guide covers each step.

Shift4Shop (3dcart) to Shopify

Shift4Shop exports products, options, Advanced Options, customers and orders as separate CSV files, and Shopify's free Store Migration app does not list it as a source. Advanced Options need joining into Shopify variants with the right SKUs, stock and weights, and the store's built-in 301 redirects stop working once the domain moves. Our Shift4Shop to Shopify migration guide covers each step.

Ecwid to Shopify

Ecwid exports a full catalog CSV, but its product, option and variation rows need reshaping for Shopify, and Shopify's free Store Migration app does not list Ecwid. Many Ecwid stores are embedded in WordPress, Wix or Squarespace sites, and older ones use #!/ hashbang URLs that a normal 301 can't catch. Our Ecwid to Shopify migration guide covers each step.

OpenCart to Shopify

OpenCart is free to download, but self-hosting, extensions and upgrades add up, and it has no built-in product CSV export. Shopify's free Store Migration app does not list OpenCart either. Options become variants, and those index.php?route= URLs need redirects. Our OpenCart to Shopify migration guide covers each step.

Volusion to Shopify

Volusion still hosts many older stores, but Shopify's free Store Migration app does not list it as a source. Child products become variants, and those _p/ and .asp URLs need redirects. Our Volusion to Shopify migration guide covers each step.

Our migration process

1. Audit and crawl. We inventory the current store: products, variants, custom attributes, customers, orders, subscriptions, gift cards, apps and integrations. We crawl every indexed URL and pull search data so we know which pages earn traffic.
2. Migration plan. A written data map (old field to new field), feature map (old customization to Shopify feature, app or custom build), redirect map and launch plan, signed off before anything moves.
3. Design and build. The new store is designed and built on staging. A migration is the best time to fix UX problems, so we treat it as a redesign, not a copy.
4. Data migration and rehearsal. Data is imported, validated and re-imported until counts, prices and relationships match. Customer passwords cannot be moved between platforms, so we plan account activation emails.
5. SEO protection. Every old URL gets a 301 redirect to its closest new match; titles, meta descriptions, structured data and content are carried across.
6. Launch and monitoring. A final delta import, DNS cutover and close monitoring of orders, redirects, crawl errors and rankings in the weeks after go-live.

Protecting your SEO during a migration

Search rankings belong to URLs. Shopify uses fixed URL patterns such as /products/ and /collections/, so almost every migration changes URLs. Our checklist includes:

• A complete redirect map built from your crawl, analytics and search console data
• Carrying over page titles, meta descriptions, headings and body copy for important pages
• Recreating structured data for products, reviews and breadcrumbs
• Submitting new sitemaps and monitoring indexing in Google Search Console
• Checking internal links, canonical tags and image alt text after launch

We go deeper in our Shopify migration SEO checklist and our guides to migrating to Shopify from Salesforce Commerce Cloud, Magento, WooCommerce, BigCommerce, Wix, Squarespace, Etsy, Square, Volusion, PrestaShop, OpenCart, Ecwid and Shift4Shop (3dcart).

Why migrate with Startup Slang

• Three platforms, real projects. SFCC, WooCommerce and Magento migrations, delivered and live.
• Design and growth included. We build a better store, not a replica, and can keep going with CRO, SEO and AI automation after launch.
• Shopify Plus experience. From custom apps for Electronic Arts to PIM setups, we are comfortable with complex requirements. See our Shopify Plus agency page.

Frequently asked questions