E-commerce marketing that lowers CAC and grows lifetime value.
Founded in 2017, Startup Slang is a Shopify-focused, AI-first agency serving brands across Canada, the US & Europe. Every service we offer is built to move one of three numbers: customer acquisition cost, conversion rate or retention.
Building or replatforming? Visit our Shopify agency page.
FAQ
What does an e-commerce marketing agency do?
It plans and runs the marketing that grows an online store: paid ads, creative, influencer and creator programs, conversion rate optimization, email and SMS, and loyalty. We organise all of it around three numbers: customer acquisition cost, conversion rate and retention.
How do you lower customer acquisition cost?
By improving creative and targeting in paid media, adding UGC and creator content, and converting more of the traffic you already pay for. A better conversion rate lowers CAC even when ad costs stay the same.
Which matters more: CAC, conversion rate or retention?
They work together. We look at your numbers first and start with the weakest lever, since improving one often makes the others easier.
Do you only work with Shopify?
Shopify and Shopify Plus are our focus, and we also work with BigCommerce and headless builds. Most marketing services, like paid ads and email, work on any platform.
Which regions do you serve?
We have served brands across Canada, the US and Europe since 2017, with offices in Toronto and Montreal.
Founded in 2017, serving brands across Canada, the US & Europe. Every engagement is scoped to your store, margins and goals; results depend on product, offer, market and spend, and are never guaranteed.