Re-platforming a fast-growing gifting brand

BroBasket sells spirit and snack baskets, gift sets, engraved and rare bottles, custom baskets and corporate orders. It wanted to move from WooCommerce to Shopify Plus with a custom flow, better UX and a stronger checkout, aiming to raise conversions by 50–100%.

The old site was slow, image-heavy and hard to navigate. BroBasket needed a custom checkout and a PIM to restructure product data, categories and inventory without disrupting fulfilment.

We recommended three moves: migrate to Shopify Plus, rebuild the UI/UX with a custom flow, and manage products and inventory in a PIM. We added upsells, enhanced the “Customize your Own Basket” experience, tuned Klaviyo, and built a checkout with a delivery-date calendar.

After launch, multi-level A/B testing through Klaviyo and Google Optimize lifted conversions by over 53%. We also coordinated a 3PL integration to resolve fulfilment issues.

BroBasket now offers a far better shopping and gifting experience on Shopify Plus, and we continue to support its growth.