From Magento to an acquisition-ready brand

Created by a Danish biotechnology company, Holigos is a clinically tested product that helps people manage the symptoms of IBS. The team needed a website worthy of a global launch.

The product needs education, and the Magento site wasn’t delivering it. Holigos also needed its subscriptions migrated to a system with a customer self-service portal.

Data showed visitors came to learn about treating IBS, research the product, and buy. We consolidated shopping into one category with custom tagging and shortened the home page by 60%, lifting conversion rate, page depth and engagement.

The new site converted at 4%. We moved subscriptions to Recharge and built a high-converting product page with tiered subscription options.

On Shopify, Holigos grew to over 50,000 users on its new subscription tiers and was acquired by DuPont as part of its expansion into digestive health.