Every business has work that is repetitive, rules-based and slow: copying data between systems, answering the same questions, writing product descriptions, triaging tickets, building weekly reports. AI automation takes that work off your team's plate so people can focus on decisions, creativity and customers.
Startup Slang is an AI-first agency for marketing and development. Since 2019 we have built digital products for brands such as Electronic Arts, Netflix, Shoppers Drug Mart, Capgemini and Panasonic. Today our AI Innovation Lab designs, builds and runs automation, agents and content engines for e-commerce and enterprise teams, and because we are also a development agency, we can connect AI to your store, CRM and internal systems ourselves.
What an AI automation agency does
An AI automation agency combines three skills that rarely sit together:
- Process analysis. Finding which workflows are worth automating, and which are not.
- AI engineering. Choosing and configuring the right models, prompts, retrieval, guardrails and evaluation.
- Integration and software development. Connecting AI to the systems where work actually happens, then hosting, monitoring and improving it.
Tools like Zapier, Make and n8n are part of the toolkit. Custom code, APIs and AI agents fill the gaps those tools cannot.
AI automations we build
Customer support and sales
- AI chatbots and support agents that answer questions from your own help content, look up orders and hand off to people when needed
- Lead qualification and routing from forms, chat and email
- Draft replies inside your help desk for agents to approve
E-commerce operations
- Product content generation: descriptions, attributes, SEO metadata and alt text at catalog scale
- Catalog enrichment and data cleanup before a Shopify migration
- Review, return and support-ticket analysis that surfaces product issues
- Inventory and order alerts across Shopify, BigCommerce and your ERP
Marketing
- Content engines that produce on-brand social, email and search assets for review
- Audience segmentation and personalized email flows
- Reporting that summarizes performance across channels in plain language
Internal operations
- Document processing: invoices, purchase orders and forms extracted into structured data
- Knowledge assistants that answer staff questions from policies and wikis
- Meeting, research and report summarization
How we work: audit, build, support
- Audit. We map your workflows with the people who do the work, measure time and error rates, and rank opportunities by impact, feasibility and risk. You get a prioritised roadmap, not a vague strategy.
- Build and deploy. We start with one high-value workflow, prove it on your real data and integrate it with your stack. Every automation includes guardrails, human review where it matters and logging.
- Support and evolve. Models, prices and tools change monthly. We monitor quality and cost, add use cases and keep systems current.
Responsible AI by design
- Your data stays protected. We choose providers and configurations that do not train on your data, minimize what is sent to models and respect Canadian privacy law, including PIPEDA and Quebec's Law 25.
- Humans stay in the loop for decisions that affect customers, money or compliance.
- Measured quality. We test automations against real examples before launch and track accuracy after.
- No lock-in. You own the workflows, prompts, code and documentation.
Where AI meets our client work
AI is not a separate department at Startup Slang; it is part of how we deliver. For Capgemini we used AI-supported research and content workflows to turn complex consulting and technology subjects into clear digital content. On e-commerce builds such as Wellwise for Shoppers Drug Mart and Design Home for Electronic Arts, we know the commerce systems that AI needs to plug into, because we built them.
Why choose Startup Slang as your AI automation agency
- Builders, not just advisers. We design, code, integrate and host.
- E-commerce depth. Shopify, Shopify Plus, BigCommerce and WooCommerce experience means AI that works with your store, not next to it.
- Marketing and development in one team, so automations connect to growth goals.
- Local offices in Toronto and Montreal, serving clients across Canada and the US.
- Verified reviews: 5.0 on Clutch from 5 reviews.
Learn more in our guides to AI agents for business, AI marketing automation for e-commerce and AI for Shopify stores.
