Making a top mobile game shoppable

Electronic Arts, in collaboration with Burke Decor, asked us to create a shopping experience for Design Home, one of its most popular mobile games, played by over a million people each day. In Design Home, players style 3D spaces with high-end furniture and decor from real brands.

Connect the game to a Shopify Plus store so players could buy the pieces they loved, and let them apply in-game currency toward rewards on real furniture purchases.

No one had connected a mobile game to a Shopify Plus store before, so we built custom middleware. It holds the conditional logic for in-game currency and matches every in-game product to its Shopify counterpart. We also set up and continue to manage the server.

Working with Burke Decor and Glu Mobile, EA’s mobile gaming division, we met every technical specification. Over a million daily players can now buy decor and furniture directly from the game, creating a new revenue stream that has surpassed the 7-figure mark.

Design Home players can now shop thousands of decor accessories delivered to their homes, and Startup Slang became the first agency to deliver a project of this kind across the Shopify and mobile gaming ecosystems.