Our Work / Atlas Tools & Machinery
A serious tool catalog on BigCommerce
A BigCommerce store, conversion work and marketing for Atlas Tools & Machinery, one of Canada’s leaders in power tools and machinery.
Context
Atlas Tools & Machinery is a third-generation family business selling machinery, power tools and accessories from its retail home in downtown Toronto, backed by a large warehouse for fast fulfilment and brands such as Festool, Knipex, Stihl and Diablo.
Challenge
A deep, technical catalog across many brands and categories, plus regular flyers and deals, needs a store that pros can search and filter quickly.
Approach
We built on BigCommerce, a platform made for large catalogs, around how tradespeople shop: by category, by brand and by deal. Then we optimized the conversion rate, set up the marketing strategy, designed the weekly sale newsletter and created campaigns online and in store.
What we built
Design
- Store design and brand UI
- Category, brand and product page design
Development
- BigCommerce store build
- Catalog, brand and category structure
- Flyer and deals pages
Growth
- Conversion rate optimization
- Marketing strategy
- Weekly sale newsletter
- Online and in-store campaigns
The store
Outcome
A fast, organized BigCommerce store that makes a big multi-brand catalog easy to shop, plus an eCommerce department that grew alongside it while we worked together.
Live store: atlas-machinery.com
Next case study
Slim Jim Meataverse →
A playful brand experience for Slim Jim’s fan club
Next step