Our Work / Slim Jim Meataverse
Snapping into the Meataverse
A playful, browser-based fan experience for Slim Jim, where every fan gets a GigaJim character to claim, customize and level up.
Context
Slim Jim wanted something original for its famously loyal online community: a fan experience that felt as loud and funny as the brand’s social channels.
Challenge
Most fans had never touched a digital collectible. The experience had to cost them nothing, let them change their character whenever they liked, and explain the basics along the way without feeling like a lesson.
Approach
We managed the Meataverse end to end, from the technical setup through to the design. Fans move from a landing page to claiming their free GigaJim, then customize it with “sauces,” an off-site currency they blend and apply to change their character’s look. The more they play and mix, the rarer their GigaJim becomes, all wrapped in a look inspired by late-’90s flash game sites. Collectibles run on Polygon with fees covered, so joining is free.
What we built
Design
- Landing-to-claim-to-customize journey
- Sauce blending and customization
- Gamified rarity
Technical setup
- Free claiming with fees covered
- Characters that can be restyled at any time
- Built-in primer for first-time collectors
Outcome
A free, game-like fan club that gives Slim Jim’s community a reason to come back, play and show off their GigaJim.
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