Our Work / Netflix
The official Letterkenny store
We designed, built and launched the official Shopify merch store for Letterkenny, a home for the show’s fans and their gear.
Context
Letterkenny fans quote the show, wear its teams and know its in-jokes by heart. The show needed an official store that felt like it came straight out of its world, not a generic merch catalog.
Challenge
Building a store that speaks fluent Letterkenny, keeps a growing range of collections and drops easy to browse, and stays fast on the phones most fans shop from.
Approach
We started from the show’s own language and shaped the store around the lines fans already know, from Shoresy and the Sudbury Bulldogs to hockey gear, then designed product pages that let the merch do the talking.
What we built
Design
- Store design in the show’s voice
- Collection and product page layouts
- Mobile-first shopping flow
Development
- Shopify theme build and customization
- Collection and catalog structure
- Apps and checkout configuration
Launch
- Cross-device QA
- Go-live support
The store
Outcome
An official store that feels like part of the show, giving fans one trusted place to buy Letterkenny and Shoresy merch.
Live store: letterkenny.tv
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