Our Work / Pet ’n Shape
Natural dog treats, easy to shop
A Shopify store build for Pet ’n Shape, the natural dog treat and chew brand, designed to make a big range easy to browse.

Context
Pet ’n Shape makes all-natural treats and chews for dogs, across chicken, beef, duck, lamb and more, in formats for every size of dog.
Challenge
Helping owners find the right treat fast across many proteins, formats and dog sizes, while keeping the warm, happy tone of the brand.
Approach
We organised the store around how owners actually shop: by protein, by dog size and by type of treat, with fan favourites up front.
What we built
Design
- Store design and brand UI
- Collection and product page design
Development
- Shopify store build
- Collection structure and filtering
Launch
- Cross-device QA
- Go-live support
The store



Outcome
A cheerful, easy-to-browse store that makes the full treat range simple to explore and buy.
Live store: petnshape.com
Next case study
Northbound Gear →
A Shopify store for Canadian-designed outdoor clothing
Next step