Our Work / Northbound Gear
Outdoor gear with a conscience
A Shopify store build for Northbound Gear, the Canadian-designed, water-resistant outdoor clothing brand.
Context
Northbound Gear designs water-resistant outdoor clothing in Canada, from adventure jackets and pants to bags and accessories, with a mission where every purchase plants a tree.
Challenge
Showing technical, performance-driven product clearly while keeping the brand’s sustainability story front and centre.
Approach
We let the product and the mission share the stage: rich product pages for technical details, and the brand’s purpose woven through the shopping journey rather than tucked away.
What we built
Design
- Store design and brand UI
- Product page design for technical apparel
Development
- Shopify store build
- Catalog and collection structure
Launch
- Cross-device QA
- Go-live support
The store
Outcome
A store that sells technical outdoor gear clearly and tells the brand’s sustainability story with it.
Live store: northboundgear.co
Next case study
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Planning something similar? See our Shopify agency and Shopify CRO services.
Next step
Ready to scale? Let’s talk.
Related service
Want help putting this into practice? See e-commerce marketing services.