Social networks play an increasingly important role in our personal and professional lives. According to a study by CareerBuilder, the number of employers using social networks to see candidates increased by 500% in the last decade. In addition, the survey they conducted found that 60% of employers use social networks to research their candidates, and more than ¼ of these, found information that led them to fire their employees. If you’re an entrepreneur, don’t save yourself, talk badly about customers or don’t have a clear social media strategy, you can cause a big loss in sales.
Everything you post on social networks is part of your personal brand. Yes, even if you are not an entrepreneur you have a personal brand and it is a crucial part of your success. This is why we want to share with you some of the mistakes you should avoid making when posting something on your social networks, as they can affect your personal brand and reputation.
Taking inappropriate photographs. Imagine going to Twitter and seeing too vulgar a picture of an employee or one of your suppliers. You’d definitely get a bad impression, wouldn’t you? A picture is worth a thousand words, so take good care of what your photos say about you.
Misspellings and bad language or bad taste. We may all miss an accent or spelling mistake sometime in our lives, but in general, there is no excuse for bad language. You don’t look cool; you don’t give a good image. So, try to check twice before writing something.
Complain about everything. It’s happened to all of us that we have a bad day, or a bad time and we want to vent. Be careful and think well before sharing your personal dramas with the world. Employers or clients may see it wrong and you may give a very unprofessional impression. Of course, also avoid talking badly about your past employers or clients; no matter the conditions in which they have ended their professional relationship, it is always better to solve problems head-on and not hiding behind a tweet, otherwise you will only show that you do not know how to solve conflicts, a very important skill professionally speaking. Now, if you are an employer, also avoid speaking badly of the people you are interviewing; I have seen several publications by people who even make fun of candidates, demonstrating very little professionalism.
Don’t promote what you’re doing. This is a very common mistake and it’s a very easy thing to forget. Show off your work and what you’re creating! There are people who are doing incredible things and for fear of what they will say, or carelessness of our personal brand do not share in social networks their work. Forgetting to talk about what you’re doing can cost you potential sales.
Do you have any other tip? We want to hear from you! Leave us a comment.