To optimize your content and create a better one, it’s important that you understand the reasons that lead people to share your content. Is it because it’s really good? Is it because they love the way it’s written? Understanding the reasons why people like and share your content will allow you to exploit those reasons, thus increasing the number of people who end up consuming your content.
Your content is unique.
Think about the industry you’re in. What hasn’t been said yet? What would people like to know? Is there a topic you can delve into? Perhaps you have a new and innovative approach to a topic? If you’re not sharing anything that adds value to your audience or something with a new focus, chances are people aren’t interested in sharing what you content.
You’re telling stories that thrill your audience.
People identify with stories. Whoever tells the best stories will gain people’s attention. Stories make a better impression on people than approximate data. Tell stories that make people wonder, feel happy, funny, or even sad. Maybe you can tell the story of how someone improved their life thanks to your product or brand. If people experience strong emotions while reading your content or watching your videos, they are more likely to share that content and act in any way.
You are giving updated information about a cause or a brand.
People love to help and feel like they’re part of something bigger. Give your audience something to advocate for, a cause bigger than themselves, and they will see how they will become your greatest advocates.
Participating in their conversation gives them a sense of purpose and accomplishment.
If the content you’ve created is interesting or controversial enough for your audience to feel they’re contributing their knowledge, people will want to share it with their friends.
Somehow they relate to its content.
Maybe the story you’re telling is similar to theirs. If people can relate at any level to the content you’re sharing with them, they will definitely share the content with their friends and family, because after all it’s their own story.
You’re teaching them something they didn’t know before.
There are many topics that can be found on the Internet today. Share with your audience something you probably didn’t know. People love to learn new things every day and sharing that knowledge makes them feel special and like they are part of something important.
The content you share is inspiring, motivating or fun.
This is the type of content that is most shared on the Internet. So be sure to include this strategy in your content marketing.
Understanding these points will help you maximize the number of actions. Can you think of any other reason? Let us know!