The BroBasket team had their work cut out for them, given the original state of their WooCommerce website. Their version of that site was slow and heavy loaded with imagery, and hard to navigate CTAs which slowed down the site and made for a terrible user experience. It was imperative for the BroBasket team to lay out all of the difficult issues point in the checkout flow in order for our team to provide a custom checkout experience for their users. The other challenge we were faced with was getting BroBasket's catalogue onto a PIM to restructure product information, categorization, and inventory that wouldn't offset the usual order process their fulfillment centers were accustomed to.

We knew that BroBasket product proposal was a no-brainer great selling product; however, with the original user flow mixed with the quick growth the company experienced in 2020, the shopping experience, as a whole, was lacking ease and swiftness. These are the changes we recommended: 

1. Migrate from WooCommerce to Shopify Plus
   

2. Optimized UI/UX with a Custom Build and Flow
   

3. Better Product + Inventory Management using PIM
   

We simplified yet upgraded the UI/UX to showcase an user-friendly and functional site, from landing on the homepage to your order checkout confirmation. We've included upsells throughout the site as well as enhanced the ultimate "Customize your Own Basket" experience that is definitely a big ticket item for the BroBasket brand. From leveraging a PIM, for products and the fulfillment process combined, being strategic about the Klaviyo marketing components as well as a custom checkout flow that includes a calendar for your desired delivery date, the solution we presented had driven an increase in repeat customers, brand fidelity and overall engagement.