User-generated content looks and sounds like a real customer, which is why it works in feeds and on product pages. Our team handles the briefs, creators, editing and usage rights so you get a steady supply of usable video.
Every video starts from a brief built around your customer, your offer and the objections people have before buying.
01
Brief
Hooks, angles and talking points mapped to your buyer.
02
Cast
Creators matched to your audience and product.
03
Ship & film
Product sent out, filmed to a clear shot list.
04
Edit
Multiple hooks, lengths and aspect ratios per video.
05
Test
Variations run in paid campaigns to find winners.
06
Organise
A labelled library of assets ready to reuse.
Rights
Usage rights & disclosure
We agree usage terms with each creator up front, covering where the content can run and for how long, and we make sure paid content is properly disclosed.
01
Usage terms
Organic, paid and whitelisting rights defined in writing.
02
Disclosure
Paid partnerships labelled in line with FTC and Ad Standards Canada guidelines.
03
Records
Agreements kept on file so you know what you can use.
PDPs
UGC on PDPs
The same videos that sell in ads can answer questions on your product pages, showing the product in use, scale and fit.
01
Product videos
Short demos and unboxings placed near the add-to-cart.
UGC, or user-generated content, is photo and video made by real people rather than a brand studio. In e-commerce it usually means creators filming short videos about a product for ads, social and product pages.
Who owns the content?
That is set in each creator agreement. We negotiate clear usage rights, including whether the content can run in paid ads and for how long, before production starts.
How many videos do we need to test?
Enough to test several distinct hooks and angles, not just small edits of one idea. We plan volume around your ad budget so each concept gets a fair test.
Do creators need to disclose paid content?
Yes. Paid or gifted content must be clearly disclosed under FTC guidelines in the US and Ad Standards Canada guidelines in Canada, and we build disclosure into every brief.
Founded in 2017, serving brands across Canada, the US & Europe. Every engagement is scoped to your store, margins and goals; results depend on product, offer, market and spend, and are never guaranteed.