E-commerce Marketing / Shopify Store Optimization

Increase conversion rate

Shopify store optimization for speed, UX and search.

The technical side of conversion: how fast your store loads, how clean its theme and apps are, how easily shoppers find products, and how well search engines can read it. For A/B testing and UX experiments, see Shopify CRO.

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Speed

Core Web Vitals & speed

Slow pages lose shoppers, especially on mobile. We find what is slowing your store and fix it at the source.

Audit

Core Web Vitals and page-speed review across key templates.

Images & media

Modern formats, lazy loading and right-sized assets.

Scripts

Third-party scripts deferred or removed.

Cleanup

App and theme cleanup

Years of apps and theme edits leave leftover code behind. We remove what you don’t need and consolidate what you do.

App review

Every app checked for value, overlap and speed cost.

Leftover code

Old snippets from removed apps cleaned out.

Theme

Templates simplified and updated to current Shopify standards.

On-site search & navigation

Shoppers who can’t find a product can’t buy it. We improve menus, collections, filters and search.

Navigation

Menus and collections organised the way customers shop.

Filters

Useful filters and sorting on collection pages.

Search

Better results, synonyms and no-result handling.

SEO

Technical SEO

Your store should be easy for search engines to crawl and understand.

Crawl & index

Duplicate URLs, canonicals and sitemaps in order.

Structured data

Product markup that reflects real product data.

Content

Collection and product copy that targets real searches.

Moving platforms? See Shopify migration and our migration SEO checklist, or read about AI for Shopify stores. For full builds, visit our Shopify agency page.

See all e-commerce services

Related services

Pairs well with.

Shopify CRO

Research-led A/B testing and UX experiments that lift conversion rate.

Explore →

UGC Video

Creator-made short-form video for ads, product pages and social.

Explore →

Email & SMS Marketing

Klaviyo flows, campaigns and SMS that grow repeat revenue.

Explore →

All e-commerce services

See every service across acquisition, conversion and retention.

Explore →

FAQ

Why is my Shopify store slow?

Usually a mix of heavy images, too many apps and third-party scripts, and theme code that has built up over time. An audit shows which of these matter most for your store.

Do too many apps hurt conversion?

They can. Each app may add scripts that slow pages down or clutter the experience. We review every app and keep only what earns its place.

Do we need Shopify Plus?

Not always. It depends on your volume, checkout needs and operations. Our comparison of Shopify vs Shopify Plus covers the trade-offs.

Is headless worth it?

For some brands with complex content or performance needs, yes; for many, an optimized theme is enough. See headless Shopify for when it makes sense.

Next step

Grow profitably. Let’s talk.

Founded in 2017, serving brands across Canada, the US & Europe. Every engagement is scoped to your store, margins and goals; results depend on product, offer, market and spend, and are never guaranteed.