Paid ads for e-commerce brands, built to lower CAC.
Our team plans, builds and runs paid media for Shopify and DTC brands on Meta, TikTok and Google. We manage to your margins and blended customer acquisition cost, not to a platform dashboard number.
Paid social is where most e-commerce brands create demand. We structure accounts so the algorithm has room to learn, then feed it a steady flow of new creative.
01
Account structure
Simple campaign setups that consolidate data instead of splitting budgets thin.
02
Audiences
Broad targeting backed by first-party signals, with prospecting and retargeting kept distinct.
03
Formats
Feed, Stories, Reels and TikTok placements, with creative sized and paced for each.
Google
Google Shopping & Performance Max
Search captures people already looking for what you sell. We clean up your product feed and campaign structure so the right products show for the right queries.
01
Feed optimization
Titles, attributes, images and categories in Merchant Center, fixed and enriched.
02
Shopping & PMax
Campaigns segmented by margin and performance, with sensible asset groups.
03
Search & YouTube
Brand and non-brand search plus video where it supports demand.
Creative
Creative testing
Creative is now the biggest lever in paid social. We run a structured testing cadence so you always know which hooks, angles and formats are working.
01
Hypotheses
Each test starts from a clear idea about the customer, not random variations.
02
Cadence
New concepts every cycle, with winners iterated and fatigued ads retired.
03
Sources
Studio, UGC and creator content feed the same testing system.
Measurement
Tracking & attribution
Privacy changes have made platform reporting less reliable. We set up tracking you can trust and judge results on blended numbers from your store.
01
Server-side tracking
Conversions API and enhanced conversions set up alongside the pixel.
02
Blended view
Spend, new customers and revenue reviewed together, not channel by channel in isolation.
03
Reporting
Regular reports covering what we spent, what we learned and what we change next.
It depends on your margins, average order value and growth goals. We work backwards from the customer acquisition cost you can afford, start at a budget that lets campaigns learn, and scale only when the numbers hold.
What is a good ROAS?
There is no universal number. A good ROAS is one that is profitable for your margins, so we calculate your break-even point first and set targets above it, looking at blended results rather than platform-reported figures alone.
How long until paid ads perform?
Expect an initial learning and testing period of several weeks while campaigns gather data and creative is tested. We share what we learn along the way and scale once results are consistent.
Do you manage the creative too?
Yes. We brief, produce and test creative, and we can add UGC video and creator content to keep the testing pipeline full.
Founded in 2017, serving brands across Canada, the US & Europe. Every engagement is scoped to your store, margins and goals; results depend on product, offer, market and spend, and are never guaranteed.