We find creators whose audiences actually buy, run the outreach and contracts, and track the sales they drive, so influencer spend is judged like any other channel.
Follower counts say little about whether an audience will buy. We look at audience fit, engagement quality and content style before anyone is contacted.
01
Fit
Audience location, age and interests matched to your customer.
02
Quality
Real engagement and comments, not just reach.
03
Content
Creators whose style fits your brand and works in ads.
Models
Gifting vs paid partnerships
Gifting works well for seeding and discovery; paid partnerships give you guaranteed deliverables and usage rights. Most programs use both.
01
Gifting
Product seeding to a wide group of smaller creators.
02
Paid
Agreed deliverables, timelines and usage terms.
03
Affiliate
Commission-based programs that reward ongoing sales.
Tracking
Tracking sales from creators
Every creator gets unique codes and links so you can see which partnerships drive orders and which don’t.
01
Codes & links
Unique discount codes and tracked links per creator.
02
Reporting
Sales, content and cost per creator reviewed together.
03
Next round
Budget moves to the creators who perform.
Compliance
Compliance (FTC, Ad Standards, ASA)
Influencer content must be disclosed. We build the right rules into every brief for each market we run in.
Costs vary widely with audience size, niche, deliverables and usage rights. We scope a budget with you and match it to a mix of gifting, paid and affiliate partnerships.
Micro or macro influencers?
It depends on your goals. Smaller creators often bring closer audiences and more content for the budget, while larger creators bring reach. We usually test a range and scale what works.
How do you measure influencer ROI?
With unique codes, tracked links and sales data from your store, reviewed alongside the cost of each partnership.
Can influencer content be used in ads?
Yes, if usage rights are agreed. Strong creator content often becomes paid creative, alongside our UGC video production.
Founded in 2017, serving brands across Canada, the US & Europe. Every engagement is scoped to your store, margins and goals; results depend on product, offer, market and spend, and are never guaranteed.