In this post we explain how you can get paid in your Shopify shop with digital coins. Learn how to get paid with Bitcoins, Litecoin, Ethereum, etc.
It is becoming more and more common to use digital coins to buy in
online stores. Depending on the type of product you sell, allowing your
customers to pay with their virtual coins can help you sell more in your
The easiest way to receive payments in any virtual currency in a Shopify
store is to configure the alternative payment method “Commerce
Coinbase” once connected to the payment gateway in your Shopify store your
customers will be able to pay you with most virtual currencies.
From the dashboard of your Coinbase Commerce account you will be able to
manage all payments, see exchange rates in real time, etc.
WHAT IS COINBASE AND HOW IS IT USED?
Coinbase is a digital platform and wallet based in San Francisco, California. Founded in 2012 by Brian Armstrong and Fred Ehrsam. It currently has more than 10 million users and more than 217 million dollars raised from the world’s largest investors.
Specifically, one of the best-known investors is BBVA Ventures. At the
beginning of 2015, a project promoted by the well-known bank BBVA to invest in
startups made an investment of approximately 75 million dollars in this
Like other purses, Coinbase will allow you to operate with crypto coins
in a simple and safe way. If you are new to this world of virtual purses and
coins but have previously used electronic payment processors such as PayPal or
Payza, the operation of Coinbase will not be at all complex for you.
Do you want to have a Shopify store that charges in crypts? Contact us,
we are experts
You’ve spent time configuring, also importing products, and ultimately creating your new Shopify store. Here we tell you what you still have to do to publish it, so that everyone can see it and start selling.
These are the steps to follow to make your new Shopify store visible
under your own domain.
ADD THE NEW DOMAIN TO SHOPIFY
Within the Shopify administration panel, go to Sales Channels >
Domains > Connect existing domain and paste here the domain you want to
UPDATE THE DNS RECORDS
In the administration panel of your domain you need to make two changes:
Replace the IP address
Add or replace the CNAME record
REMOVES THE FRONT END PASSWORD
In Shopify, go to Sales Channels > Preferences > Password
protection and uncheck Enable password.
If you don’t remove the password, your customers won’t be able to access
your store even if you have it published.
ADD MORE DOMAINS IF NEEDED
You can repeat steps 1 and 2 for other domains you own. If you do this,
you can define a main domain from all of them, as you will see in the next
The number of domains you associate with your Shopify store is
irrelevant to SEO.
DEFINE A PRIMARY DOMAIN IF YOU HAVE MORE THAN ONE
In Sales Channels > Domains you can define which will be your main
domain. If you want the traffic of all your domains to be redirected to the
main domain, make sure that the Redirect all traffic to this domain option is
checked. Doing this is important for the SEO of your Shopify online store.
WHAT 3 THINGS YOU SHOULD CHECK ON LAUNCH DAY
Check the following just before you publish your Shopify online store:
final review to find and correct errors in texts and images.
all links to make sure you don’t have any broken links (error 404). The
brokenlinkcheck.com tool will help you in this mission.
If you had
discount coupons activated in your previous store, make sure you also create
them in your new Shopify store.
Contact us and we’ll talk about what we can do for your brand.
With this post we try to give a simple and quick answer to the question of how to generate an invoice for an order from the Shopify administrator or generate a cash ticket that you can send by email, in the same way as you do with Shopify POS.
Below we recommend two applications for you to do it:
APP ORDER PRINTER
This application, developed by the Shopify team, can be installed for free in your Shopify shop. You can also configure and customize it without technical knowledge.
One of the most useful features is the ability to make massive
impressions of invoices.
SUFFIO: BEAUTIFUL INVOICES
If, on the other hand, you don’t only need to create the invoice, but also want to mail the invoice to your customers automatically, this is probably your application.
Do you need help to optimize your business processes? Get in touch with
In other publications we have already told you about what content marketing is and what it is for. A Content Manager is precisely the person who creates, organizes and publishes this information in blogs and social networks. This is a little-recognized profession, as it is still believed that the job of the content manager is simply to write. Today we are going to show you what a Content Manager is and their role in the marketing world.
DEFINITION OF CONTENT MANAGER
This professional is the one who manages the contents of a company. It can
be he who also creates them or someone else who is responsible for their
creation. In any case, the Content Manager is the content juggler. His job is
to create, position, publish and share publications based on a marketing
strategy defined by the company.
As mentioned before, a Content Manager does not have to be a copy or a
copywriter (although sometimes it is the same person). The main differences
between these two professionals are:
A copy is
responsible for the writing of the contents that are commissioned by the brand.
content manager is the one who decides which contents are to be generated and
which are not, where they are going to be published and when, how their SEO
positioning will be, etc.
These differences mean that both professionals need specific training
for each case. The copy must have training in journalism and creation of
digital content. Their knowledge will deal with certain topics in which they
will have specialized, as well as the correct knowledge and use of the
language. Languages also contribute to the copy curriculum.
In the case of content managers, their training will be much more
oriented towards digital marketing, companies and social networks.
HOW A CONTENT MANAGER WORKS
In order to know this profession better we will put ourselves in the
skin of a content manager within a company. The first thing you have to do is
define a content strategy according to business objectives defined by the
To do this, the content manager is in permanent contact and
communication with the marketing department. In the many meetings they have to
to reach with a specific marketing strategy.
audience towards which the commercial actions of the company will be oriented.
This is where you can even define the profile of the buyer
of content needed to attract the attention of the audience.
creation of a publication calendar that includes both the periodicity and the
online sites on which they will be published.
After these first contacts and decisions, the content manager meets with
his team of editors to transmit them:
about the companies or brands for which they are going to write.
of the content and its keywords.
editorial line to be followed in each article.
generate valuable content.
calendar of publications with the deadlines to be met.
All this work must be carried out by the content manager through
continuous supervision and coordination of the editorial team. Finally, a good
content manager must always be measuring and implementing the results generated
by its publications.
WHAT IS A CMS AND ITS ADVANTAGES FOR THE CONTENT MANAGER?
A Content Manager System or CMS is an essential software for many
content managers. Its operation is really simple, which allows anyone without
programming knowledge to handle it perfectly.
This content tool makes the content manager’s job much easier. Each CMS
is specific to a type of online site.
There are CMSs for web pages, for blogs, for social networks, etc. Each professional has to choose the Content
Manager System that best suits their work needs.
The main advantages of using a well-adapted CMS are:
It can be
used by anyone in the company without the need for specific training in web
the control of different aspects that improve considerably the SEO positioning,
as well as the indexation.
It has a
high degree of customization and can be adapted to the requirements of the website
or blog. In other words, it allows new functions and uses to be added as the
need arises. In fact, around CMS there is a large community of users working to
improve this software for content management.
previous point makes a CMS program scalable.
security protocols and encryption are constantly updated which makes CMS a
fairly secure tool for the company.
ERRORS TO BE AVOIDED BY A CONTENT MANAGER
In order to carry out a good content strategy it is essential that the
content manager does not fall into certain errors that can ruin the business
without a previously organized content calendar. Without dates, deadlines or an
organization, it will be difficult for our contents to generate value.
SEO positioning full of keywords oriented more to satisfy search engines such
as Google than our own customers. Think about what your audience wants and
orientate publications based on their most used keywords.
content and not measure its scope. In a marketing strategy such as this one, it
is extremely important to constantly check the reactions generated by the
publications. If the content manager is not able to measure the results of his
own content strategy, all the rest of the work will have been wasted. We may be
investing time and money in publications that aren’t really useful to the
The role of the content manager is fundamental for companies and their
marketing departments. Their good work can make a difference.
We don’t want to simplify the complex process of creating a successful
online store; we know from our own experience that developing a successful business
based on e-commerce depends on many factors and the market also has a certain
degree of unpredictability.
But this little metaphor can help us understand why some online stores
would have a lot to improve. The first thing is to identify what type of store
1 – ONLINE STORES THAT CANNOT CIRCULATE
Before we talk about speed and traffic rules, we have to check that the
car works and has gasoline. Otherwise, we won’t be able to go anywhere. Our
shop must meet all the requirements to sell; legality, usability, safety,
A store is composed of multiple edges that can make the difference
between success and resounding failure.
2 – ONLINE SHOPS THAT MOVE IN CIRCLES
Sometimes you spend money on online advertising, other times you try to
sell on marketplaces, but you don’t know where you’re going. And time goes by.
And you don’t get your investment back.
You need priorities, know the basic principles of e-commerce, focus on
what will help you improve your profitability in the coming months.
3 – STAGNANT ONLINE STORES
Maybe because they’ve gone into a traffic jam, trying to compete in a
very complicated sector. But many other times because, trying to climb a hill,
the car has stalled in the middle of the road. Or because he had an accident
during the journey, and they need to call the crane to take them.
Sometimes it’s a matter of waiting and working in the right direction,
until you can find a better strategy.
4 – ONLINE STORES THAT STILL CARRY THE L
Occasionally, we find online stores whose main problem is that their
founders, although they have great ideas and much knowledge of their sector,
have difficulty managing the online store. They are starting to drive online.
In these cases, it may be necessary the help of a good co-driver, who
helps us in the most complicated areas of the business: help in managing
operations, effective customer service in the online environment and training
in e-commerce are always very useful to improve sales and profitability of the
5 – ONLINE SHOPS THAT GO VERY SLOW
There are online stores that make a real crossing of the desert, with
few sales, and then start to work. But not as much as they thought at first.
The problem is not that the car is damaged, the shop sells, but it is
not taking full advantage of its potential. It’s time to get out of the city
and into the highway to get to the sites faster.
6 – STORES THAT WANT TO GO TOO FAST
Practices such as spamming by e-mail, publishing commercial articles
that don’t add any value, buying followers on social networks that are probably
not interested in your product at all, or trying to position themselves too
quickly on Google with SEO spam techniques always end up damaging you.
And when it comes to sales, so that you never get overwhelmed, plan and
control your e-commerce. Speed can make us unprepared to control our e-commerce
without crashing. Don’t fall into overselling, selling products whose quality
you can’t guarantee, or lowering the quality of your customer service, or
logistics, by covering more customers.
A business must be scalable; the offer must not be affected by the fact
that you have a high number of orders.
HOW TO ACCELERATE THE SALES OF YOUR E-COMMERCE?
At StartupSlang we are experts in e-commerce, and we help you accelerate
the sales of your online store. We offer solutions for specific problems and
create the most appropriate strategy to go in the right direction and increase
the profitability of your online store.
If you identify with any of the types of stores that we have explained
in this post, we encourage you to contact us to start your business on the
You have dedicated a great deal of time, work and money to creating your online store. You have prepared the design, developed the shop, loaded the products and the categories. You have opened accounts in social networks. You are making AdWords (and it costs you a small fortune – or not so small). You have considered many details, you have read, you have been informed, advised, consulted. Your online business should be up and running.
But you don’t sell.
To put it more precisely: you sell, but you sell little, not enough to
make the store profitable, but not enough to make it clear that it doesn’t work,
and you have to close it.
Other stores, which are no better, are selling, and yours isn’t.
It’s clear that something is wrong, and you don’t know what it is. You
compare with other stores, you make changes, you make offers, and it always
seems that now you’ve got it right, it’s about to start… But it never ends.
You know that something is wrong, something is preventing customers from
deciding to buy, if only you could know what it is
If you are in this situation, what you need is to relaunch your online
WHAT IS A RELAUNCH?
In a store that doesn’t sell enough, there can be two completely
different situations. In the first case, the store is selling, it clearly has
the potential, but it doesn’t sell enough – you have to work more on marketing
and making improvements in the store (conversion optimization – CRO). It’s a
question of quantity: if you put more, you sell more. If you put in enough of
what is needed, the store will be profitable.
In the second case, on the other hand, it’s not a question of quantity:
now you’re losing everything you’re putting in. If you put more, you will lose
more. And if you put a lot more, you’re going to lose a lot more – the sales
machine is broken, no matter how much you pour gasoline on it, it won’t start
What you have to do is recognize what the situation is, thoroughly
review what’s going on, see what’s wrong, and solve it. And, as I was saying,
it’s not just an individual factor, it’s some important part that’s not
1 – THE OFFER
The first and foremost thing an online store must have is a product that
can be sold profitably. “That it can be sold in a profitable way”
implies several things:
someone who will be interested – someone may want to buy it. It seems obvious,
but there are many products that have no market.
combination of product features, wreck, service, delivery and warranties
(“the offer”) must be better than the offer of the competitors – at
least of the competitors who are looking at each particular customer (you don’t
always have to be the cheapest).
must be large enough, there must be enough customers for the entire assembly of
the store, its promotion and daily operation to be profitable.
left must be sufficient to pay for all store expenses, including advertising
and external services.
This is the first thing to check. If the product you want to sell is not
competitive or does not have enough market, it will be impossible to make it
profitable, no matter how much you invest and no matter how well it is done.
2 – PRODUCT INFORMATION
To sell a product requires much more than showing the name and price.
The customer must know what is being offered to him, must see what he needs,
must know that it is this and not another similar product, that he will not
need anything else (he will not have surprises), that it is convenient for him
to buy it here and not elsewhere … All this is the information that must be given
about each product, and about the service and guarantees given by the store.
Can it be returned? What will it cost? What is the guarantee? What
happens if I get the product wrong? Will there be spare parts when I need them?
Why should I buy this one and not another cheaper one?
3 – THE SHOP
The most common thing is that the whole store fails – that it is not
well made. An online store must be thought, designed and built around the
product it is going to sell and the customer, the market it wants to sell to.
But most shops are just a free ecommerce platform with a template and a list of
This does not work. Each store is different – there are many parameters
to choose from, and each combination gives a fundamentally different store
model. Selling books is not the same as selling travel, fashion, consumer
electronics, industrial supplies, installations, art, food, jewellery, cars…
4 – FUNCTIONALITY AND USABILITY
If the product information is good and the store is well done, there may
be problems with functionality and usability. In the easiest (but infrequent)
cases where there is a simple cause (or group of simple causes) of not being
sold, those causes fall into this category: it is not sold because customers
cannot buy because of some problem in the software or in the buying process.
In an online store, visitors will arrive because it brings them
something: natural positioning (SEO), advertising on Google (AdWords,
Shopping), Facebook, emailing, affiliates … But all this does not happen by
chance, not even the natural positioning (which, by the way, many people
believe is free – it is not, only that you do not pay Google).
When setting up an ecommerce, you have to define how you are going to
find and attract the target audience, which channels you are going to use,
which messages, and you have to be very clear that it is going to have a cost.
Each visitor is going to have a cost – ten times more visitors are going to
cost ten times more.
Getting a new customer can perfectly cost 7 times more than maintaining
it. The cost of acquiring an order from a new customer can be very high, while
that of a repeat customer is ridiculous. It is much easier to keep a customer
satisfied than to take a customer away from the competition.
DO YOU WANT TO RELAUNCH YOUR STORE?
Consider doing it with us. We have a lot of experience in reactivating stores. You can send us an email!
WHAT A NEWSLETTER IS AND HOW IT DIFFERS FROM EMAIL MARKETING
As its name suggests, newsletter is a newsletter with a certain
periodicity (daily, weekly, monthly, quarterly …) that is sent to the mail of
users voluntarily subscribed to it. This is one of the first options we can
find when managing a company blog, but also one of the most ignored. The reason
is none other than the pure ignorance of its advantages as a digital marketing
On the other hand, email marketing or mailing is an advertising campaign
based on sending emails to potential customers (massive databases), for
example, during the presentation of a new service or product. In other words,
newsletters have an informative function, while email marketing has a much more
commercial objective. It is logical that sometimes these terms are confused, as
a newsletter can also be part of an email marketing campaign.
The newsletter is also part of another marketing concept that you need
to know. We are talking about lead magnet. In other words, quality and
attractive content that is offered to the user in exchange for their personal
data. One of these contents can be, for example, the newsletter. This is a way
of capturing leads by means of one of the best Inbound Marketing strategies:
WHY A NEWSLETTER IS IMPORTANT FOR YOUR COMPANY
We are dealing with a communication tool that holds great power. Thanks
to the newsletter your brand will have a better impact on the potential public,
maintaining an important link with them, through which you will achieve greater
loyalty, as well as a higher percentage of loyalty. On the other hand,
newsletters are essential for the development of marketing actions because:
attract more qualified traffic to the company’s website.
creation of a database with which to carry out email marketing actions.
They are a
good way to filter users, bringing to light those who are really interested in
what you do. In this way, you save time and money by directing the efforts
towards the public that does want to receive more information about the brand.
conversion ratio from lead to client is considerably higher than using only
other tools such as social networks.
increase LTV or Lifetime Value. That is to say, the net value of the income
generated by the same client during the period of time that it is maintained as
a client of the same brand. Newsletters with special promotions and discounts
are perfect for generating more LTV.
the brand image (branding) with which your customers identify you, as quality
content generates greater added value.
it is not a sales channel itself, the implementation of a newsletter is a good
strategy to sell more and better.
They are a
perfect way to reuse content already published in your blog and giving them a
this, without the need to make significant economic investments. This means
that you can reach large companies as well as SMEs and small businesses.
STEPS TO CREATE A NEWSLETTER
If you want to create newsletters that really work the first thing you
have to do is set your goal. Or what is the same, define clearly what we want
to achieve with this tool. On the other hand, you must also be clear:
To whom it
will be addressed.
geographical scope for its launch.
available to carry out this marketing action.
Once we have all these clear guidelines, we will give all our attention
to the design of the newsletter. In this sense, it is essential that the
physical appearance of the newsletter is attractive and irresistible to the
user. What does this mean? That once it is opened in your mail you will be
tempted to continue reading it until the end. To do this, take note of the
appropriate font: a newsletter must not only be attractive but must also be
legible. The typeface to use will help us to reinforce the message, as well as
to set the tone with which it is being sent. For this reason, there are fonts
more casual, serious, romantic, etc. The same goes for its size. Make sure that
the font is neither too small (it might not read well) nor too large (it might
be aggressive). Play with the sizes in the titles, subtitles, as well as in the
content of the text.
importance of the header or Above the Fold: this is the first contact the user
has with your newsletter. Its content, appearance and appeal will determine
whether the person continues to read the rest of the information. In this
section, in addition to the contact details of the company is important to
place a call to action that invites you to click directly on it
do not underestimate the effects of colours on the reader’s psychology. You
don’t need to turn your newsletter into a fair of vivid and striking colours.
Make sure that the chromatic line you choose is always in line with your
corporate design. The call to action can have a more special colour so that it
attracts much more attention and stands out from the rest of the message.
Don’t forget that all design and content must be conversion-oriented. If
you need help don’t hesitate to contact StartupSlang. We are here to help!
New technologies have changed our way of life. We communicate much faster and our buying behavior has nothing to do with that of years ago. These and other facts have allowed the appearance of multiple technological companies. A booming sector that requires quite specialized marketing.
THE ROLE OF TECHNOLOGY TODAY
Making our lives more comfortable is the main objective of technology
companies. Communication, entertainment or any other daily activity are carried
out, nowadays, by means of technology. Mobile phones, computers, the Internet
of Things, social networks, and applications, are just a few examples of the
intelligent world in which we live.
Technology is, therefore, one of the sectors that has grown the most and
in which most competition can be found today. For this reason, it is important
to carry out a marketing plan appropriate to this sector. Technology companies
need a very different strategy to that of other kinds of business. The constant
environment of change in which they live is what makes the difference.
DIGITAL MARKETING PLAN FOR TECHNOLOGY COMPANIES
Many technology companies continue to make the mistake of letting their
product or service sell itself. Departments cease to have fluid internal
communication and chaos begins to take hold.
The technology industry also needs a digital marketing plan to achieve
its business goals. In other words, translate into a document what are their
goals, actions, resources and timeframes to achieve what they want. This is the
only way to put a little order in the whole process.
Another erroneous idea is to continue elaborating obsolete marketing
plans and little adapted for the times that run. In order to carry out a good
strategy is essential that technology companies:
the clients: after all, it is them to whom you are going to direct all your
marketing actions. Therefore, one of the keys to any strategy is to find out
how your target audience behaves. What is their routine, how they look for information
on the Internet, what topics interest them, how they buy, what their needs are,
their age, their sex, etc. That is to say, it is about establishing a buyer
person to whom you will direct all your attention. Keep in mind that each
marketing action may involve a different customer profile.
What do we
do with the competition? this is another fundamental point when designing a
marketing plan? We can’t launch our strategy without first studying our
environment, as well as the technology companies that do the same thing you
do. Thanks to this preliminary study you
will be able to find out what your weak points are and what your strong points
are. Empower what makes you different so
you don’t fall into the same thing your competitors do. What their web page looks like, what they
publish on social networks, what promotions they have active, what type of
positioning they have… On the Internet you can find several tools that will
help you with this analysis.
above all: creativity is something that seems simple, but it is not. You need to develop a great brainstorm to be
able to keep the best of them. A
brainstorming that guides you through moments of creative stagnation. This working method favors team interaction
in order to achieve much more effective solutions. Also, never forget that the more creative
your campaign is, the more effect it will have on your audience. It’s no longer about selling like before, but
about attracting your audience so you can show them everything you have for them.
Objectives: this is a very effective method for setting realistic, specific,
measurable, relevant and programmable objectives over time. If you are clear
about where you want to go, you can develop the most appropriate marketing plan
for your SMART objectives.
methodology to follow: Inbound marketing in the technology sector works. Its
results are much more visible than with other techniques, since technology
companies base their activity on complex purchase cycles in which it is necessary
to make the customer fall in love. Do not forget to design a conversion funnel
through which you can follow the steps of each lead before becoming a customer.
has a multichannel strategy in which you do not forget any of your action tools
(social networks, email marketing, blog, etc.). Start defining a specific
campaign and create special promotions on any of your products or services. To
do this, never forget that content is the king of the Internet. Thanks to it
you will be able to carry out multiple marketing actions.
measures results: you always have to measure the results obtained in each
campaign. During the campaign and at its end. In this way, we will be able to
know our mistakes and mistakes.
you must never forget the loyalty of the customers captured. They are the basis
for the success of your business. The loyalty of each of your customers is the
key to the future of your company. Pay attention to aspects as relevant as your
customer service, technical service, user shopping experience, etc. Reward
their loyalty and don’t just focus on attracting new customers.
This tool is a means of tagging links within an advertising campaign. Similarly, thanks to the creator of Google Analytics URLs we can customize the same link for several channels.
Why is link tagging advisable? Because this action allows us to measure
any kind of link in any format (banner, newsletters, email …) and through any
channel (social networks, website, blog …) Only in this way we can identify
the origin of the visits received through an advertising link, as well as a
greater amount of data purified around them.
LINK TAGGING IS USEFUL BECAUSE:
measure the net impact of a marketing action without considering, for example,
its virality in social networks.
We will be
able to discover the individual functioning of a banner within the same
marketing actions or WhatsApp can be measured separately.
improves the results of affiliate or collaborator campaigns.
have control over where our advertising campaigns work best.
traffic will be much more profitable, as you can track your campaigns and get
much more complete information about their results.
HOW TO EASILY TAG A LINK
For URL tracing we are going to need a series of parameters known as UTM
codes. These codes are small fragments of text that are added at the end of a
URL making it more and more specific. These parameters make it possible to
identify the effectiveness of marketing campaigns across the media or channels
from which they are accessed.
Thanks to the UTM codes you will be able to:
1. Track all the information about your visits.
2. Optimize the keywords used in your marketing campaigns.
3. Discover what kind of content works best between your visits.
4. Identify exactly the promotion through which traffic has been
generated to your website.
5. Optimize your advertising campaigns in order to get more conversions.
6. Know how your social networks are helping you to better position your
7. Analyze the effectiveness of internal links, etc.
To identify a natural URL and another tagged URL we will only have to
pay attention to the appearance or not of the UTM codes.
HOW TO USE GOOGLE ANALYTICS URL CREATOR
Now that you know how link tagging works to improve the effectiveness of
your marketing campaigns, let’s show you how to take advantage of this tool. To
do this, we only have to access the creator of Google URLs or Campaign URL
Builder. Once there we find a form in which we only have to enter the variables
that we want to analyze in Google Analytics.
In the creator of Google URLs there are two parameters that are
address of the page we want to track (Website URL).
or the source through which our traffic will proceed (Campaign Source).
of the campaign we have used to impact our audience or UTM_medium.
of the campaign or UTM_campaign, in order to identify the product, promotion or
offer determined and its relationship with any action on it.
HOW TO SEE THE DATA GENERATED BY A TAGGED LINK
This is the most productive part of a marketing campaign. Check whether
our efforts have produced results or, on the contrary, we need to improve our
approach. To do this, go to Google Analytics and enter the menu
“Acquisition” / “Campaigns”. There we can see how all our
advertising campaigns are sorted by name. Choose one of your campaigns and
analyze it separately and individually.
Many times, you have wondered how I can improve the loading speed of my website. Those of us who are not dedicated to the world of SEO optimization as a SEO expert know the importance of increasing the speed of your website by optimizing images, making a simple web design and correctly configuring the cache and our server.
With improved technology, web surfers have become less, and less patient
and we want the information to be usable in seconds. Users increasingly want
websites to load as quickly as possible, no matter what device they are using,
and if they don’t, they’ll just walk away.
Are we very impatient? According to data from the Kissmetrics report,
almost 50% of internet users expect a web page to load in 2 seconds or less and
more than 40% of users abandon a web site that loads in more than 3 seconds.
Therefore, if your website is as slow as a turtle, it can cost you money.
Imagine if Amazon took more than 2 seconds to load its site the millions of
euros that could lose. It is a proven fact that the longer it takes to load a
site the lower the conversion rate.
The loading times of a website also influence the positioning since
Google’s algorithm includes the speed of the page as an additional factor for
positioning. Sites with low web speed
rank worse than those with higher web speed.
1 – OPTIMIZE YOUR WEB IMAGES
Images play a fundamental role in ecommerce and on many other websites.
Web designers love large, high-resolution images but don’t realize what these
images can do to a website’s load speed.
Optimize your images by uploading them to the same size that will be
displayed on the web.
You can also use different applications that are on the network such as
tinypng or websiteplanet to help you compress your images and reduce the weight
2 – USE A CDN
When your website has a lot of images use a CDN is a very useful
resource to improve web speed and performance. But you may be wondering what a
What is a CDN and how can it help you improve the speed of your website?
A CDN is a network of servers that are interlaced and distributed
throughout the geography that work connected to each other to deliver
information to users faster. That is to say, with the use of a CDN we will
obtain that the speed of delivery of data of our web is greater.
This improvement in the loading speed of a website is due to the fact
that part of the information that users are looking for is available on each of
the servers that make up the CDN provide a quick delivery of content.
In the end the user will connect to the server that is geographically
closest to him. If your website receives a lot of traffic from different
geographical areas it may be interesting to use a CDN.
Another advantage of a CDN is that if it is correctly configured it will
help you to stop attacks with malicious software, such as DDOS attacks.
3 – CREATE WEB DESIGNS THINKING ABOUT IMPROVING THE SPEED OF YOUR WEB
You’re probably wondering how this is done. It’s simple, as you know a
makes HTTP requests that your website is going to need to load. If you manage
to reduce the number of elements or compress them, you will be reducing the
number of HTTP requests and therefore you will be improving the loading speed
of your website.
User Experience (UX) is an important factor especially for ecommerce’s.
In a website where loading times are good the user experience improves, and
conversion rates improve. Websites with a simple design and intuitive and easy
navigation have a better user experience or UX than those other sites that have
very complicated menus and navigation through them becomes less intuitive and
complex. A simpler design makes navigation easier and more efficient. So, if
you want to improve the UX creates a simple website where users can find what
they are looking for in a few clicks.
A simpler web design improves the loading speed of your site and will
make those users who want to buy or hire a service on your website increase.
4 – ACTIVATE CACHE STORAGE
You may have noticed that when you first browse a website looking for
information or simply comparing prices in search of those bargains, loading
times are greater than when you enter successive times on the same website.
This is due to the cache storage. By activating cache storage, you’ll greatly
reduce the loading time of your website for users who visit it frequently.
What happens when you set up your web cache? What happens is that your
website visitors store certain elements of your site on their computer’s hard
drive in the form of temporary storage. So, the next time they visit our site
the browser will be able to load the page without making HTTP requests to the