Your brand, inside the fortune cookie.

A restaurant-channel campaign: on one side, a fortune written in your brand’s tone; on the other, your brand creative, with QR codes, gamification or experiential tie-ins.

Scale

A ritual baked into culture for 100+ years.

+3 billion

Fortune cookies opened at +100,000 restaurants every year.

+300 million

People reached per month through restaurants and delivery.

Targeting

Demographic, geo, restaurant type and event targeting (e.g. sports fans, Super Bowl, Formula 1).

Measurement

Align on your KPIs.

Brand lift studies

Survey-based insight into reactions to your brand.

QR code tracking

Dashboards and retargeting of people who scan.

Social listening

Monitoring of shared slips across social platforms.

Fortune cookie campaign slide — From the Fortune Cookie Campaign deck. Reach figures and key metrics are as stated in the deck, which cites Nielsen’s Fortune Cookie Habits Study; partner case studies (Zelle, Verizon, Chime) were run with OpenFortune.

Built for gaming brands

Compliance first, by design

For gambling brands, slips carry no inducement to gamble and target adult-oriented placements only, in markets where this advertising is allowed.
Responsible-gambling messaging and age notices (18+/19+) where required.

Final responsibility for regulatory compliance in each market stays with the operator.

Next step

Plan your next move. Let’s talk.

For licensed operators only. Campaigns are planned for audiences of legal gambling age (18+/19+ depending on market) and include responsible-gambling messaging where required. Results are never guaranteed; final responsibility for regulatory compliance in each market stays with the operator.