YOUR CUSTOMERS ARE THE BEST BRAND AMBASSADORS
E-commerce companies must be able to document what works and what does not. Excessive promotion through social media is probably not the best way to attract new customers.
The most important thing is to maintain stable relationships with your customers. It is very likely that if someone is happy with the result of their first purchase, they will become repeat customers or refer others to your business.
In this article, we will show you how to create get your customers so excited about the products you sell that they will actually recommend you to others and help increase sales. Word of mouth is always the best form of marketing.
BUILD A POSITIVE CUSTOMER EXPERIENCE
In order to build loyalty amongst your customers, you should think about their customer experience every time they make a purchase. Is your brand so interesting that it can positively influence the emotions of your customers? If you can successfully do this, first-time customers will convert into repeat buyers.
ESTABLISH SOCIAL PROOF
Establish a system where users can rate their shopping experience on your site. Website visitors are much more likely to purchase from you when they see reviews because it is a strong form of social proof that your products are high-quality.
If you establish a system where your buyers must leave a comment each time they buy/receive an order, you can get them to share this experience with other people. In addition, that will mean an increase in the comments on your website.
EVALUATE MARKETING FREQUENCY
Try not to overwhelm customers with advertising. Although some posts on Instagram or an email of offers can make you win a couple of customers, when people feel that a brand is constantly spamming advertisements, they will find this offputting. You can limit the number of ads you run, promotional emails you send, and increase the amount of content marketing you create to help diversify your marketing efforts and create an enjoyable customer experience.
FOCUS ON CUSTOMER EXPERIENCE
Customers care about quality above all things. If you are able to provide an enjoyable customer experience from the moment they enter your website until they receive the products in their homes, you will likely build a loyal customer base.
CREATE MEMORABLE EXPERIENCES FOR CUSTOMERS
Research the best platform for your niche market and start a calendar of social media posts. Whether Instagram, Facebook, Twitter, a blog or a YouTube channel, make it attractive to your customers. Show your customers that you are not just a store with products to sell. Instead, show people the story behind your brand. When you create engaging content they can relate with, they are more likely to purchase from you. Let customers talk with each other about their experiences. Whenever you can, thank them for their interaction, even if it is a negative comment. That is the perfect opportunity to recover a customer and show yourself as a company that cares about all the comments it receives. For these negative comments, you can provide a 10% discount on the next purchase, or also free shipping. Even a note of apology on the package can make a difference.
INCENTIVIZE CUSTOMERS TO SHARE THEIR EXPERIENCES ON SOCIAL MEDIA
People love to share their experiences and you can take advantage when they do that on social media. It is important to give them the opportunity to share their incredible experience with your brand. Make a raffle every couple of months with special rewards for people who use the hashtag of your company. Incentivizing customers to share your brand on social media will drastically increase your reach.
Are you effectively encouraging customers to share their experiences with your brand? Comment below and let us know!