THE BUY BUTTON: SELL FROM ANYWHERE

Creating a brand requires more than selling good products.  You must tell your company story to keep customers interested.

It is essential to have a blog that is congruent with the products or services you offer.

Buy Buttons are a great way for people to tell their stories online and find new market opportunities without being intrusive or repellent to their audiences through unwanted sales pitches.  They are also a great way for someone with a good product to expand their content into other forms such as blogs and art.

WHAT IS A BUY BUTTON?

Buy Buttons are a clickable button that can be placed on any website you own (or even an email) that allows your viewers to buy something at that time without leaving the site.

They are connected to your Shopify store, so you can put as many items from your inventory as you want.  Your readers can safely check right on the screen and are usually used to highlight one target product at a time rather than having your customer browse through your entire store.

WHO IS IT FOR?

Buy Buttons are ideal for people who already have an online presence and are already generating traffic to their website.  For example, anyone who has a website hosted on WordPress, Squarespace, Tumblr, Wix, etc. and already has readers.

Other uses of Buy Buttons are collecting donations, selling merchandise, tickets, or anything else that becomes a natural part of your website without directing people to a third party site.

BUY BUTTONS HELP SHOPIFY MERCHANTS SELL PRODUCTS INDIRECTLY

If you don't have a storytelling or branding platform yet, but you do have a Shopify online store, Buy Buttons are an easy way to reach potential new partners.

If you find bloggers or websites that attract people in your market, you can suggest selling directly on their websites with the Buy Button, greatly expanding your reach and reducing your marketing and public relations resources.

The Buy Button is what many bloggers, writers, artists, and other creators are looking for.

If you're not ready to start a full online business, but see an opportunity to sell products on your website, Buy Buttons are a great first step.  You can integrate them directly with any online platform or blog you're already using and try things out to see if you can expand into a full online business.

BUY BUTTONS ARE COMPATIBLE WITH EXISTING SITE AESTHETICS

The goal of Buy Buttons is to easily accept payments on your website. 

A Buy Button is fully customizable in terms of font, size, shape, etc., as well as the embedded shopping cart.  Buy Buttons can be integrated into computers, tablets, and phones.

KEEP USING SHOPIFY ADMIN 

The advantage of the Buy Button is that, while greatly facilitating online traffic to your store, it still has the same Shopify Admin features.

This makes it easy to access your sales reports, data analysis, and normal business tools in one place.

WHERE IS IT PLACED?

Buy Buttons be placed anywhere on a website.  It is quite common for them to be located in the following places:

  • On a sidebar
  • Directly on a destination page
  • In the content of the blog itself, such as a photo of the product you are promoting
  • Landing pages

THE SDK

The Buy Button from Shopify is available for all Shopify sales channel plans; however, if you're looking for more custom features, you'll need a developer and Shopify Plus.

Shopify has released a JavaScript Software Development Kit called Shopify Buy.  The SDK is intended for developers and allows you to customize features such as color quantities or options, generate a payment URL, and much more.

You can use the SDK to choose the product you want to use with the Buy Buttons, where it will go on your site, what the customer sees, and how the checkout process works.

There are many reasons you should consider implementing Buy Buttons in your Shopify store.  When used properly on a blog article that receives high-quality organic traffic, it is likely that you will see an increase in sales in your store.

How are you currently implementing the Buy Button in your Shopify Store?  Comment below and let us know!

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