6 COMMON E-COMMERCE MISTAKES : HOW TO ACCELERATE YOUR SALES
WHAT KIND OF ONLINE STORE ARE YOU?
We don't want to simplify the complex process of creating a successful online store; we know from our own experience that developing a successful business based on e-commerce depends on many factors and the market also has a certain degree of unpredictability.
This little metaphor can help us understand some of the pitfalls facing entrepreneurs. The first thing is to identify what type of store you are.
1: ONLINE STORES THAT HAVE A POOR FOUNDATION
Before we talk about speed and traffic rules, we have to check that the car works and has gasoline. Otherwise, we won't be able to go anywhere. Our shop must meet all the requirements to sell; legality, usability, safety, design, communication, etc.
A store is composed of multiple components that can make the difference between success and resounding failure.
2: ONLINE STORES THAT MOVE IN CIRCLES
Sometimes you spend money on online advertising, other times you try to sell on marketplaces, but you don't know where you're going. And the time goes by without getting a positive return on investment.
You need priorities, know the basic principles of e-commerce, focus on what will help you improve your profitability immediately.
3: STAGNANT ONLINE STORES
Maybe they've gone into a traffic jam, trying to compete in a saturated market. But, many other times because trying to climb a hill, the car has stalled in the middle of the road. Or because he had an accident during the journey, and they need to call the crane to take them.
Sometimes it's a matter of waiting and working in the right direction until you can find a better strategy.
4: ONLINE STORES THAT STILL CARRY THE L
Occasionally, we find online stores whose main problem is that their founders, although they have great ideas and much knowledge of their sector, have difficulty managing the business. They are starting to drive alone.
In these cases, it may be necessary the help of a good co-driver, who helps us in the most complicated areas of the business: help in managing operations, effective customer service in the online environment and training in e-commerce are always very useful to improve sales and profitability of the business.
5: ONLINE SHOPS THAT GO VERY SLOW
There are online stores that make a real crossing of the desert, with few sales, and then start to work. But not as much as they thought at first.
The problem is not that the car is damaged, the shop sells, but it is not taking full advantage of its potential. It's time to get out of the city and into the highway to get to the sites faster.
6: STORES THAT WANT TO GO TOO FAST
Practices such as spamming by e-mail, publishing commercial articles that don't add any value, buying followers on social networks that are probably not interested in your product at all, or trying to position themselves too quickly on Google with SEO spam techniques always end up damaging your business.
And when it comes to sales, so that you never get overwhelmed, plan and control your e-commerce. Speed can make us unprepared to control our e-commerce without crashing. Don't fall into overselling, selling products whose quality you can't guarantee, or lowering the quality of your customer service or logistics, by acquiring more customers than you can handle.
A business must be scalable; the offer must not be affected by the fact that you have a high number of orders.
HOW TO ACCELERATE THE SALES OF YOUR ONLINE STORE?
At StartupSlang we are experts in e-commerce, and we help you accelerate the sales of your online store. We offer solutions for specific problems and create the most appropriate strategy to go in the right direction and increase the profitability of your online store.
If you identified with any of the types of stores we explained in this post, we encourage you to contact us for personalized solutions to your Shopify store.