STRATEGIES TO INCREASE BRAND AWARENESS WHILE ON A BUDGET - PART 2

In the last article, we showed you several strategies to make your business well known without investing lots of money.

Here are a couple of strategies that can be used to complement your content marketing campaign.

3:  SEO STRATEGY

SEO is essential to integrate into your content marketing strategy to make your brand known online.  Here are some interesting facts; on average, 71.33% of users who search the internet click on the first page of Google's results.

The first 5 results on the first page get 67.60% of all clicks.  Positions 6 to 10 receive only 3.73% of the clicks.  The links on pages 2 and 3 of the results receive 5.59% of the clicks.  These numbers can vary at times, but the point is that it is crucial to rank in the top five search results on Google to drive targeted traffic to your site.

The top positions on the first page receive the most clicks from users.  Your website should consider SEO the lifeblood of your content marketing strategy.

That said, keep in mind that SEO is like a jigsaw puzzle, in which all the pieces together are needed to get the full picture.  Each piece is important, but one piece alone counts for very little in the final picture.

The real power comes when you get all the pieces of the puzzle together correctly.  Here are some of the best practices you'll need to follow to get the most out of SEO.

KEYWORDS

To start positioning your website as an authority figure in your niche, you must include relevant keywords throughout your articles.  The keywords should be relevant to the search terms of your customers and target audience.

We recommend that you brainstorm the most important keywords and create a keyword list.

A great tool to help you create an important list of keywords is Google's search bar.  By utilizing this tool, you will surely find important keywords that you had not thought about for your website.  Now it's time to integrate your keywords naturally throughout the texts of your website.

TITLE TAGS

This is one of the most important parts of SEO as it is the title that appears in Google results and that users will read. The title denotes what a page is about, and the search engines give it a high value.

Therefore, you should always include keywords that are relevant to what your page is about, and you should do it in less than 70 characters. A title must:

  • Contain less than 70 characters
  • Describe the content of the page
  • Contain descriptive keywords
  • Not be duplicated on other pages

META DESCRIPTION OF THE PAGE

The meta description is the paragraph that appears just below the title in the search results.  For this reason, it is equally important that you add relevant and descriptive keywords to the content of the page.

Meta descriptions offer greater detail of page content and can contain up to 160 characters.

ALTERNATIVE TEXT OF IMAGES

Alternative text in images is the only way search engines know what an image is about.

In your website or online store, you probably have several images of your projects or products, which you must edit correctly to include keywords of what they are to give your brand a better opportunity to rank higher in the search engine results.

PAGE LOAD TIME

Technology is evolving at a rapid pace.  People want information quickly and expect nearly instant responses from brands in social media and to get their products delivered in less time. 

As consumers, we are used to receiving instant gratification.  Studies show that 57% of visitors to a website will abandon it if it takes more than 3 seconds to load the webpage.

Amazon has reported that if their pages take a second longer to load than normal, they lose $1.6 billion a year.  Google rewards sites that have quick page load speeds with a better ranking while punishing slower sites with lower rankings.

OPTIMIZED FOR MOBILE

With the passage of time, more people in the world have access to mobile phones and have constant access to the internet.  Most people do not move away from their cell phones throughout the day, and if you are like me, when you forget your cell phone you feel like you are missing an arm.

Your day is simply not the same.  It is for this reason that Google seeks to give users of mobile devices the best possible experience and gives preference and best position to sites that are optimized for mobile.

4:  SOCIAL MEDIA MARKETING

Social media should not be overlooked as a basic tool to make your brand known.  A lot of people are active in multiple social media channels.

It is no surprise that 76% of businesses use social media to connect with potential customers.  If you're going to use these channels to promote your brand organically, you'll need to think outside the box and be resourceful because unsponsored content is viewed less often on social media than sponsored content.

On Facebook, 74% of a brand's audience will never know that a post was made.  The lifespan of a publication on Facebook is about 1-2 hours, on Twitter between 5-10 minutes.

For this reason, if you want to have good results and generate real interaction with your customers, you can't just talk about your products.  You will need to be more creative when posting content on social media.

Here are some strategies that can work for you to increase interaction in an organic way:

USE EMOJIS IN YOUR CONTENT

We all use emojis in our text and messenger chat conversations with our friends.  Emojis are a widely accepted form of communication today and using them in your publications can be beneficial to your organic reach.

We know that a picture says more than a thousand words.  Although an emoji is not an image, it still allows you to print emotions on a publication to get an idea known and help you create a tone for your brand.

Integrating relevant emojis into the copy of your publications will capture the view of many and can be the starting point for you to have a meaningful conversation with your audience. 

USE HASHTAGS

On Twitter and Instagram, the use of hashtags dramatically increases the reach of a publication and also the interaction.  For example:

  • Twitter publications containing only one hashtag generate 21% less interaction than tweets with 3 or more
  • Instagram publications with the most interaction are those that have more than 11 hashtags
  • Facebook works best without hashtags

INCLUDE MEMES OR GIFS

They definitely make many of us laugh.  There are some very good ones that circulate on social media every day, and they are used more and more commonly.  It's no surprise because they get more interactions from people.

Like emojis, memes and gifs help you better explain an idea and imprint an emotion.  You can find and make your own memes using Meme Generator.  You can find and make your own gifs with GIPHY or directly from twitter using its new gif menu.

Include memes or gifs to your arsenal of marketing strategies and give your audience a reason to smile.

Leave us a comment below and let us know what channels you are utilizing to build out content with a tight marketing budget.

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