SIMPLE IDEAS FOR CREATING CONTENT THIS CHRISTMAS
Christmas is a wonderful time of year in which everything is a celebration. While there are some people who take holidays and vacations more seriously, those of us who are marketing or managing our own business' social media know that during this time we need to work more on our content to close out the year with a bang.
That's why, in this article, we show you simple ideas to create content for your marketing channels during the Christmas season.
CREATE A COMPILATION OF YOUR MOST POPULAR BLOG ARTICLES OF THE YEAR
A good compilation of your best blog articles is a great way to show your readers and followers the summary of the year, as well as increasing visits to articles that are older.
This time of year is used for reflection and remembrance and a blog compilation can create a feeling of nostalgia amongst your readers.
A blog compilation is easy to do and is effective because you do not have to create new content - you are just batching old content together in an easily dissectible format.
Check your articles and make sure they are ready to convert the traffic they are going to receive into subscribers or customers. Add subscription forms to your blog sidebar or at the end of the article. You can make free subscription forms with Mailchimp.
Also, add CTA (call to action) at the end of your articles and tell readers exactly what you want them to do. For example, "subscribe to our list in the form below".
Normally defining a CTA will increase the interaction your readers have with your content and you will get more action from them.
CREATE A COMPILATION OF INTERESTING NEWS FOR THE WHOLE YEAR
Taking advantage of this time for reflection and analysis, it's a good idea to make a compilation of the most important news in your industry and the changes or consequences they generated.
You can create an article for your blog where you show these events in order and add your comments and conclusions from each one.
SHOW A SAMPLE OF WHAT YOU HAVE PREPARED FOR THE NEXT YEAR
Each new year is a new cycle to retry things we didn't do before. It gives us a new opportunity to feel encouraged and willing to undertake and take advantage of anything that can make us grow or improve us or our businesses.
So, showing what you're preparing for next year may resonate with the new year's resolutions of your followers and customers.
Prepare photos or some video in which you can show the "behind the scenes" content and tell the story of what is to come.
CREATE CONTENT ABOUT A CHRISTMAS THEME
Why not use an interesting Christmas theme to create an article on your blog? In these times, almost any Christmas-related content will be welcomed by readers.
And just like the first point, take advantage of this article or story to add subscribers to your list with a subscription form.
If you don't know how to do it, or if you need to create an email marketing strategy, we can help you.
SHOW THE CHRISTMAS SPIRIT WITHIN YOUR COMPANY
Almost every company has a meal or party with their team before Christmas, where everyone on the team gets together and celebrates the achievements of the year. It's a time of celebration for everyone.
Capture these moments and take photos or videos of how they celebrate in your company. Your audience will like to see how your team celebrates and this will give them a better understanding of the culture of your company. Beyond showing something related to your products or services, sharing photos of people celebrating during holidays will generate empathy and trust among your followers.
Hopefully, you have found some of these tips useful for creating content during the Christmas season. When done effectively, this marketing strategy can boost morale amongst your team by making them feel appreciated and will help your audience identify with your company by making your business feel relatable.