FREE SHOPIFY APPS: SHOPIFY CHAT

WHAT IS SHOPIFY CHAT?

Simply put, this free iOS-only communications application offers website visitors a perfect way to instantly reach and connect with store owners.  The chat button is right there on every page of the site for customers to access, which means they can easily ask you a question as they browse your products.

WHAT ARE THE FEATURES OF SHOPIFY CHAT?

Having a live chat throughout the site is not only fast and convenient, but it also gives you an opportunity to set your store apart from your competitors by providing excellent customer support.  This is your chance to make your brand explode with important friendly interactions that build customer loyalty. 

We often think about supporting our customers before they buy, but there has been a massive change in eCommerce buying culture.  Consumers have more choices than they know what to do these days - this is why customer service should start before the customer purchases from your store. 

A useful tool for customers to connect with you is always a great thing for any e-commerce business.  Think of utilizing recommendations for freshly made products on the chat function, which can make shopping easier for site visitors and also increase the average value of your order.  You can also automate chat invitations so you can take the first step and connect with site visitors.  Being able to send products, discounts, and new orders into your conversation give you the tools to personalize your customers' experience.

These elements are essential to overcoming the hurdle of more than 50 percent of online shoppers abandoning their shopping cart if they can't find a quick answer to a question.  Having a FAQ section can only take you to a certain point before it gets messy.  Finding answers to questions should not seem like an elaborate treasure hunt - customers with unanswered questions won't stay long before finding an alternative online store.

Shopify chat provides a key element for an e-commerce business to thrive through knowing your customers' buying intent.  It can be too easy to get caught up with bounce rates, conversions, and lead generation analyses.  With a live chat application, you'll get very important information that will improve your business strategy.  This is a game-changer and allows you to definitively know your customer's buying intent.  With all these online interactions, you can start collecting qualitative data about exactly what your customers are looking for, and it can be very different from what you currently offer. 

Since the rise of live chats, even large-scale companies have been surprised that they have targeted the wrong audience or lost the obvious avenues of potential growth.

WHAT YOU NEED TO KNOW ABOUT SHOPIFY CHAT

This tool can currently only be used on iOS devices, which are only compatible with iPad and iPhone devices.  It's also good to note that live chat apps can be folded into your Shopify Ping, a multi-channel client messaging manager. 

Here is an instructional video from Shopify on how to set up the live chat on your site.

Are you currently using the Shopify Chat App in your stores?  Comment below and let us know!

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