Black Friday is here!

By now you have created your Shopify store, your offers are placed, and everything in order.  But, do you know how to attract people to your store?

If you don't promote your offers correctly, no one will know about them and your sales won't increase. 

Below are some places for you to promote your offers online.

Facebook Pages and Groups

Focus on building a community of people who interact with you and follow your brand.  This will help you have loyal recurring customers.  One way to do this is to interact with people through social media, especially niche groups.  If you choose the right groups and make sure they focus on your audience, you may find new customers.

Social media ads

Advertising on social media is not free and requires a budget to spend on advertising; however, a skilled pay per click marketer can promote your posts, Facebook page, or website for very little money and reach a very specific target audience that may be interested in your products or services.


There are many forums where you can promote your products or services.  Consider what your star product will be and then focus on it. has a specific section for Black Friday that many people visit.

Deal Pages

Websites like RetailMeNot and Groupon are very popular with people looking for a great discount or coupon.  You can also offer free delivery or "buy 1 and get 1 for free".

Events on Facebook

Host an event on Facebook and invite as many people as you can.  This may create more visibility for your store and its products.


Find blogs related to the industry you are in and offer to make a guest post.  This will give you exposure to a new audience that is related to your niche and will establish you as an authority figure in your niche. 

You can also find a good entry on their blog and make a comment that is insightful and adds value to people who read it.  It is important that you do not promote your products or services when commenting on a bloggers comment section because this can be perceived as spammy.  If you engage in a genuine conversation that adds value, readers of that blog will visit your website because they are genuinely interested in what you have to offer.


Here you can find the right niche for your products.  Become an active user and establish a history of insightful, valuable interaction and you will be viewed as an authority figure in your niche.

Yahoo Answers and Quora

These are online search platforms where people ask any kind of questions and you can answer them.  Make sure you don't spam or fill in answers with a lot of links because these platforms will block your answers.

Facebook/Instagram Live

Live videos tend to reach more people than normal messages.  Be creative and invite some influencers or micro-influencers to be part of your videos.

Other social media

Don't forget LinkedIn, YouTube, and Pinterest.  Brands tend to focus on big social media platforms like Facebook, Twitter, and Instagram.  The truth is there are tons of other social media platforms where you can reach different audiences.

Google and Bing Places

Even if you have a small business, these are free promotional tools that you should take advantage of.

Product Search

This is a huge directory of websites, applications, and devices.  Just make sure your product meets the requirements before you submit it.

Where do you promote your products or services on Black Friday and Cyber Monday?  Comment below and let us know!


Startup Slang
We help brands grow by offering great creative services for businesses of all sizes. We offer more than just plug-and-play business solutions; with our years of expertise, we aim to be an accelerator program for eCommerce brands who want to take it to the next level.
Contact Us

Let’s Read Another One

What will you be reading next?