FACEBOOK ADS 101
Social media marketing is one of the most effective tools at your disposition when branding your eCommerce business; according to a study by Pew Research Center and confirmed by Forbes.com, 73% of adults in the United States use YouTube, 68% use Facebook and between 35-24% use other social media sites such as Pinterest, Instagram, Twitter and Snapchat. Numbers like that really showcase the power of social media and its mass, quick access to share a message with the entire world at the click of a button. Under the umbrella of social media marketing, we find paid advertisements and Facebook Ads.
With Shopify releasing the option of using Facebook Shop back in the middle of 2020, you can display your Shopify products on your Facebook Page by using Facebook Shop. Combining Facebook Shop and paid advertising on Facebook can help you convert your visitors into customers. One of the most common purposes of Facebook Advertising is driving traffic to your website. They can be showcased on the Desktop, Newsfeed, Mobile Newsfeed, Audience Network and on Instagram. This can be used to increase your brand awareness in general or redirect traffic to a specific landing page, showcase new content from your newsletter or highlight a new product in stock. So let’s explore the world of Facebook Ads!
How does Facebook ads really work?
Well, plainly put, paid Facebook advertisements help you target your perfect audience with curated, relevant ads. Facebook claims that they are 89% accurate when it comes to targeted campaigns. Facebook allows you to target your client base based on location, demographics, interests, and behaviors, giving you a chance to showcase a range of products and services.
What type of ads could I have?
When you think of Facebook Ads, you may think of regular click link ads but there are many other types of advertising you could do for your business. We’ll review the most common ones and give you some design tips on each type of advertisement to keep in mind.
Click Link Ads:
This ad type can help you to promote your eCommerce brand and send people to your desired product highlight landing page, or specific blog posts that you use to educate your clientele on your niche of products. Those types of ads are recommended to have a 1,200 x 628 pixels image size limit and to keep your ad copy text clear, concise and less than 90 characters.
Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video. The copy is still recommended for the same format but the length of the video is where there is a difference in being able to grab your client’s attention. A video ad can be as long as 120 minutes but most top-performing videos are 15-30 seconds.
Boosted Page Posts:
When you’re scrolling through Facebook, you’re bound to land on one of these types of page boosts. Once you post something on your Facebook page, you can use the boost option to pay a little extra to get this specific post across to your current audience and reach out for a new one. You’ll know it’s a boosted post as it will show at the top of the page that the post is sponsored.
Canvas Ads have been more and more popular these past few years and you’ll see exactly why! Canvas ads lets your users engage with your content on Facebook and is currently only available on mobile. Your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. You’ll be able to showcase many products in a short amount of time and the best part is that canvas also loads 10 times faster than standard mobile web applications!
Another great tip is to create a Facebook pixel to track all of your Facebook ads and see how your ads are doing; having that core data will help you tailor your ads to your clientele and monitor where your clientele is coming in from. The Facebook pixel is a tool that helps you run highly targeted campaigns, so it’s important to install it before running Facebook ads. Each ad account gets one default pixel to use so you can compare multiple ads to see which one is generating the most benefit for the purpose of your ad.
Ready to get your brand to the next level with Facebook Ads? WE GOT YOU! Click on Contact Us or the logo below to get in touch with our sales team and to get you launched in 2021!