THE MOST UNDERRATED PART OF YOUR WEBSITE: THE NAVIGATION MENU

When a customer is looking for an item in your online store and it takes a long time for them to find it, it is highly likely that they will leave your website and not convert into a customer.  When a customer visits your website, they usually jump directly to the main menu and select the subcategory they are most interested in.  Navigating your store should be an intuitive process to make the experience a smooth one.

WHAT IS A HEADER?

Your header acts as an inventory list for your e-commerce business. 

The larger the catalog offered in your store, the more important the browsing capability.  It's important to make sure your navigation bar is easy and intuitive so potential customers can find what they're looking for.  Most settings are small, but they can have a major impact on your site.  A simple test before fully integrating any changes to your site will ensure that your menu is functional and intuitive for the visitor's use.

THE DESIGN IS EVERYTHING

The mixture between the design of your page and the speed of your header can determine the success of your store.  The header should be at the top of your website. It's an essential part of any website. Although the title bar is completely customizable, some of the common features include the main navigation and subcategories of your website, such as:

  • What's new
  • A search bar
  • Shopping cart
  • Locations
  • Contact us

Remember, if your site is too complex, you run the risk of frustrating browsers and they might abandon your site altogether.

Below are some examples of successful headings.

  •  A BASIC MENU WITH A DROP-DOWN SUBMENU

As visitors hover over the different menu items, more information about the content of each of these appears.

  • THE MEGA MENU

 

This type of menu gives the customer the opportunity to quickly locate something specific he has in mind.

  • FULL-SCREEN MENU

  

The more complex your inventory, the more you should consider categorizing your product.  When grouping different products, think of the customer and the connections you will make

Higher categories are the title of a group of subcategories.  You should try to be general and have a clear idea of the niche of your store.

Subcategories are smaller categories that fit into your top category.  These must be much more specific than the previous ones.  Sometimes a product can belong to several main categories.  When titling your categories, make sure they are simple and clear.  If you still have problems with navigation and customer usability, you can contact us, and we will help you with this. It is not always possible to include each and every category in the header, so it may be necessary to make a custom header.  

USE FILTERS

Once you have a fully functioning navigation bar, you may want to consider introducing filter options to streamline your users' navigation.  A filter option will help direct your customer to a product faster.

Do you want us to help you?  We're Shopify experts and we can help you maximize your navigation design in your e-commerce store.

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