A BEGINNER'S GUIDE TO UX AND UI
Clarity: All elements of UI mentioned above should be crystal clear for your clientele. They shouldn’t have to decode the purpose of a particular element on your webpages.
Familiarity: While innovating your website to be different from your competitors seems like a good idea, keeping in mind your audience’s mental models and making your site familiar with what they expect a site to be is the better option.
Consistency: Keeping your branding and interface consistent across all pages on your site allows your audience to recognize who you are.
What is UX Design?
If you have a great website with significant research on what purpose it will serve and an incredible customer journey mapped out. Still, the client can't read it because the font is too small or the button is too tiny to click on, then that is a classic example of bad UI affecting an otherwise excellent customer experience.
Vice-versa, you can have a very well-designed website, great assets, beautiful imagery, perfect fonts, and insane animations, but that is so hard to use, causing your clients to feel frustrated and leave right away. Useful UI simply cannot make up for bad UX. So, getting both your UX and UI aspects right is an absolute must when it comes to website design.
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