5 TIPS TO INCREASE YOUR ONLINE SALES THIS CHRISTMAS!

With Christmas drawing near, it is important to ensure that your website is optimized for the increase in traffic it will receive over the holidays.  In this post, we discuss five tips that you can implement on your website to increase sales.

1:  SHOWCASE YOUR FEATURED PRODUCTS

The holiday season is a great time to capture new customers, and one of the best ways to quickly capture their attention is to add a collection of your featured products to your home page.

With a collection of featured products, you'll get people to pay attention to the products that sell the most and not get lost in other products that may not generate as many sales for you.

Remember, you are competing with other businesses, so you should be able to make new visits productive and efficient in the shortest possible time.  Instead of showing a broad list of all your products, consider showing your star products on a featured page in your store.

If you have a Shopify store, doing this is very easy as you can automate it and put your collection on your home page with a few clicks.  Simply create a collection and specify the conditions under which the system will automatically add your products.

2:  OFFER SPECIAL PROMOTIONS

As you probably already know, offering special promotions is one of the best ways to increase sales, especially this holiday season.

Here are some special promotion ideas you can apply to your store:

CREATE A SPECIAL DISCOUNT

If you already offer a discount coupon to new customers or subscribers, it's a good idea to create a new coupon just for Christmas and offer a higher discount for the holiday season.

It is very common to use discount coupons on any e-commerce platform and most platforms have this functionality.

In Shopify, you can create a larger discount coupon and specify an expiration date or a limited amount of use of that coupon.

OFFER FREE SHIPPING

The cost of shipping is usually one of the main reasons why a customer may not purchase a product and abandons their shopping cart.  This is why one of the best promotions you can offer in your store is free shipping.

In Shopify, you can define free shipping from $0 or a specific amount.  So consider offering free shipping during the holiday season, or lowering the amount your customers must purchase to access free shipping.

This special promotion will go a long way toward increasing your sales. Just be careful that your sales price still generates enough profit for you.

DIFFERENT TYPES OF PROMOTIONS

You can also offer more specific promotions such as buy one get one free or buy one get one half off, etc.

URGENCY

Creating urgency is one of the best ways to increase sales in any type of advertising or sales strategy online or offline.

Ask yourself, how you can implement urgency within your promotions?

Some ways to put an urgency in the purchase is an expiration date of your coupons.  You can create a coupon with a great discount (or free shipping) and apply it only to the first 20 customers, or for one week only.

3:  CREATE SPECIAL PRODUCT PACKAGES

An excellent strategy to increase sales is to create special product packages.

This strategy is particularly good for selling products that are not sold individually.

You probably already have products that sell very well, but others that hardly sell at all.  You can implement this strategy and increase your sales of products that have lower sales volume.

It's also a very good strategy if you have a product that you haven't been able to sell.  Create packages at good prices and take out the merchandise you left behind.

4:  CLEARLY SPECIFY YOUR SHIPPING AND RETURN POLICY

In order for your visitors and customers to feel safe buying in your store and increase their confidence in your brand, be sure to put on your home page your shipping and returns policy that clearly states what your warranties are.

If you manage to give your visitors peace of mind with a good return policy, you will surely increase sales in your store.

5:  REWARD YOUR CUSTOMERS FOR THEIR PURCHASES

During this time, you will have both new and repeat customers, and it is an excellent idea to reward them for their purchases so that they continue to shop with you instead of your competition.  A well thought out rewards program is a great way to build trust and loyalty amongst your customers

What strategies are you currently implementing to increase sales over the holiday season?  Comment below and let us know! 

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