Before you optimize your content it's important that you understand the reasons consumers share content online.

Is it because it's really good?

Is it because they love the way it's written?

Understanding the psychology behind why people like and share your content will allow you to create content that your audience finds valuable and informative.

Below we discuss several common reasons that content is shared on the internet.

YOUR CONTENT IS UNIQUE

Think about the industry you're in.

What topics haven't been covered?

What would people like to know?

Is there a topic you can delve into? Perhaps you have a new and innovative approach to a topic?

If you're not sharing anything that adds value to your audience or something with a new focus, chances are people will not be interested in sharing your content.

YOU ARE TELLING STORIES THAT THRILL YOUR AUDIENCE

People identify with stories. Whoever tells the best stories will gain people's attention. Stories make a better impression on people than approximate data.

Tell stories that make people wonder, feel happy, funny, or even sad.

Maybe you can tell the story of how someone improved their life thanks to your product or service. If people experience strong emotions while reading your content or watching your videos, they are more likely to share that content.

YOU ARE GIVING UPDATED INFORMATION ABOUT AN INDUSTRY, PRODUCT, OR SERVICE

People love to help and feel like they're part of something bigger than themselves. Give your audience something to advocate for, a cause bigger than themselves, and see how they will become your greatest advocates.

YOUR CONTENT IS RELATABLE

Maybe the story you're telling is similar to theirs. If people can relate at any level to the content you're sharing with them, they will definitely share the content with their friends and family. Creating authentic content builds trust amongst your audience and will help them identify with your story.

YOUR CONTENT TEACHES PEOPLE NEW SKILLS

There are many topics that can be found on the internet today. Share with your audience something they probably don't know. People love to learn new things every day and sharing that knowledge makes them feel special and like they are part of something important.

THE CONTENT YOU CREATE IS INSPIRING, MOTIVATING, OR FUN

This is the type of content that is most shared on the internet, so be sure to include this strategy in your content marketing.

Understanding these points will increase the likelihood that the content you create gets shared. Can you think of any other reasons? Let us know!