Many times, you have wondered how I can improve the loading speed of my website. Those of us who are not dedicated to the world of SEO optimization as a SEO expert know the importance of increasing the speed of your website by optimizing images, making a simple web design and correctly configuring the cache and our server.
With improved technology, web surfers have become less, and less patient and we want the information to be usable in seconds. Users increasingly want websites to load as quickly as possible, no matter what device they are using, and if they don’t, they’ll just walk away.
Are we very impatient? According to data from the Kissmetrics report, almost 50% of internet users expect a web page to load in 2 seconds or less and more than 40% of users abandon a web site that loads in more than 3 seconds. Therefore, if your website is as slow as a turtle, it can cost you money. Imagine if Amazon took more than 2 seconds to load its site the millions of euros that could lose. It is a proven fact that the longer it takes to load a site the lower the conversion rate.
The loading times of a website also influence the positioning since Google’s algorithm includes the speed of the page as an additional factor for positioning. Sites with low web speed rank worse than those with higher web speed.
1 – OPTIMIZE YOUR WEB IMAGES
Images play a fundamental role in ecommerce and on many other websites. Web designers love large, high-resolution images but don’t realize what these images can do to a website’s load speed.
Optimize your images by uploading them to the same size that will be displayed on the web.
You can also use different applications that are on the network such as tinypng or websiteplanet to help you compress your images and reduce the weight of them.
2 – USE A CDN
When your website has a lot of images use a CDN is a very useful resource to improve web speed and performance. But you may be wondering what a CDN is.
What is a CDN and how can it help you improve the speed of your website?
A CDN is a network of servers that are interlaced and distributed throughout the geography that work connected to each other to deliver information to users faster. That is to say, with the use of a CDN we will obtain that the speed of delivery of data of our web is greater.
This improvement in the loading speed of a website is due to the fact that part of the information that users are looking for is available on each of the servers that make up the CDN provide a quick delivery of content.
In the end the user will connect to the server that is geographically closest to him. If your website receives a lot of traffic from different geographical areas it may be interesting to use a CDN.
Another advantage of a CDN is that if it is correctly configured it will help you to stop attacks with malicious software, such as DDOS attacks.
3 – CREATE WEB DESIGNS THINKING ABOUT IMPROVING THE SPEED OF YOUR WEB
User Experience (UX) is an important factor especially for ecommerce’s. In a website where loading times are good the user experience improves, and conversion rates improve. Websites with a simple design and intuitive and easy navigation have a better user experience or UX than those other sites that have very complicated menus and navigation through them becomes less intuitive and complex. A simpler design makes navigation easier and more efficient. So, if you want to improve the UX creates a simple website where users can find what they are looking for in a few clicks.
A simpler web design improves the loading speed of your site and will make those users who want to buy or hire a service on your website increase.
4 – ACTIVATE CACHE STORAGE
You may have noticed that when you first browse a website looking for information or simply comparing prices in search of those bargains, loading times are greater than when you enter successive times on the same website. This is due to the cache storage. By activating cache storage, you’ll greatly reduce the loading time of your website for users who visit it frequently.
What happens when you set up your web cache? What happens is that your website visitors store certain elements of your site on their computer’s hard drive in the form of temporary storage. So, the next time they visit our site the browser will be able to load the page without making HTTP requests to the server.